Product Descriptions

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I don't leave anything to chance at the point of sale. I write product descriptions for your e-commerce store, or for print catalogues, that speak to your buyer persona and clinch the deal whilst maintaining your brand personality. I incorporate keywords for SEO if required.

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Feather & Thistle Candles

Feather & Thistle is a Scottish brand of premium soy candles.

Their clients appreciate quality and don’t mind paying extra for it, they are discerning candle buyers who care about the ethical and environmental benefits of Feather & Thistle’s products. Predominantly female purchasers.

I wrote the scent descriptions for all their products, based on a brief to evoke the positive feelings and the journey that each ambience offers.

Tone: professional • friendly inspirational • elegant