Email Marketing

Spec: A1 Performance Motors

 

The aim of this email is to get the recipient to click through and purchase the product on the company website.

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The recipients are  men aged 35-50 who own expensive and/or performance cars. They are very conscientious about taking good care of their cars and making them perform the best that they possibly can. It’s a serious hobby and they don’t mind spending a bit more for the best products.

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The  copy focuses heavily on performance for a demographic whose car is an extension of themselves.  It is a no-frills, to-the-point message, with words such as "premium", "superior", "optimum" , "the best"  driving the positioning of the product.

 

Tone: Exciting, urgent, promotional, serious